See what we did there? Reading the headline of this blog post, it’s clear what we want you to do – click the post and read it. Calls-to-action, or CTAs, are pieces of content that encourage the user to perform a certain task. It could persuade them to sign up for a newsletter or register for a trial lesson. The two main functions of a CTA are to tell the user what they should do and give them some sort of motivation as to why they should do it.
Here’s how to effectively use calls-to-action on your studio website:
First of all, consider having a “sign up now” button in the main menu. That way, no matter where the user is on your site, they’ll have a way to contact you. Secondly, you want to have a couple CTA’s throughout your site. For example, if you have a page dedicated to your lesson programs, include a CTA that encourages the user to visit that page. It could be a button or link that says something like “learn about our lesson programs.”
To close the deal, you want a CTA that encourages the user to sign up for lessons. This could be a button to your online registration form that says something like “Experience the benefits of lessons now!” This tells the reader what to do and gives them some sort of motivation. Using words like “now” and “today” push the user to act on the task sooner rather than later. For example, instead of “Click here to fill out the lesson registration form”, simply using “Register now!” creates a sense of urgency.
Think about the websites you visit most. What kind of CTA’s do they use, and how do these influence the actions you take on these sites? Remember, the user may not know how to navigate your site, so don’t be afraid to tell them!