Many of us have experienced the initial excitement of setting up a new website, followed quickly afterward by the stark terror of the blank page.
What the heck am I supposed to write?
For anyone experiencing writer’s block when it comes to crafting a biography page, My Music Staff.com has put together a quick primer on how to write a great biography page with minimal angst and bloodshed.
What job is your web page supposed to do?
Before you start typing, take a few minutes to focus on what specifically you want to achieve with your biography page. In most cases, the ‘job’ of the biography page is to persuade those who read it to decide that they want to work with you.
If this is the case, what information do you want to share with them that will help convince them that you’re the perfect music instructor for them? Include what’s essential to help move a potential student closer to choosing you as their instructor. As the sales adage goes, you can’t ‘bore’ someone into buying.
Who Are You?
Tell them your name and where you live. Include a photo of yourself and a few interesting or quirky things about yourself – this will help make you to become more “human” to others. Vague information and faceless pictures do nothing to instill trust.
What Makes You Different?
Whether you give vocal lessons, piano lessons or banjo lessons, the odds are high that there’s someone else who’s also giving the same lessons. You need to be able to answer the question “why should I choose you instead of the competition?”
Do you have an area of expertise or specialization? Are there particular students that you can help the most? Perhaps you’re an expert in opera singing or flamenco guitar? If so, make sure you mention these specific details so that you stand out from the pack.
Are You Qualified to Teach?
It’s been said that the biggest question on the minds of people online is “who can I trust?”. Now that they’re on your page and know that you offer lessons, they’ll want to know if you’re qualified.
What have you done? How long have you been teaching? Where did you go to school? Do you have a diploma or master’s degree? How many students do you have? These are all great questions to answer on your biography page.
Add Some Spice
Okay, now that you have the basics together take a minute or two to discover what you can add to really spice up your biography.
Have you been taught by or collaborated with a famous musician, or even better yet – taught a famous musician yourself? Have you won any distinguished awards for your music skills or teaching abilities?
Have you sold thousands of CD’s or downloads? Did you write or co-write a bestselling music book? Does your blog or Youtube channel get 10,000 unique visitors a month? Did you sell out Yankee stadium?
Don’t be shy – now’s the chance to toot your own horn a little bit.
It’s Not All about You
This part seems counter-intuitive because this is your biography right – shouldn’t it be all about you?
Yes and no.
People (including your potential students) only really care about themselves. So make sure that you take the time to explain how you are going to help them achieve their goals.
Show them how you’ll help them get where they want to go, that you’re easy to work with and how they may even have a little fun along the way.
This will go a long way to help visitors choose you as their next music instructor.
Play Hard to Get
One last tip to encourage more dedicated and loyal students is to make sure you let them know that you’re in demand and only have room for a small group of students.
Dr. Robert B. Cialdini demonstrates in his book entitled Influence that people want in direct relation to the perceived supply. The legitimate appearance of scarcity, especially when combined with a time-sensitive incentive can work wonders to help get people ‘off the fence’ and make a commitment. In other words, make a deadline and offer a discount. This will force visitors to make up their mind or miss losing out.
Incorporate these seven elements into your biography and not only will you make a great case for persuading students to work with you, but your biography will practically write itself. Good luck!