{"id":39706,"date":"2020-01-06T15:03:11","date_gmt":"2020-01-06T20:03:11","guid":{"rendered":"https:\/\/www.mymusicstaff.com\/?p=39706"},"modified":"2020-01-06T15:03:11","modified_gmt":"2020-01-06T20:03:11","slug":"calls-to-action","status":"publish","type":"post","link":"https:\/\/www.mymusicstaff.com\/ja\/calls-to-action\/","title":{"rendered":"Calls-to-Action: Click here to learn more now!"},"content":{"rendered":"

\"\"<\/a><\/p>\n

See what we did there? Reading the headline of this blog post, it\u2019s clear what we want you to do \u2013 click the post and read it. Calls-to-action, or CTAs, are pieces of content that encourage the user to perform a certain task. It could persuade them to sign up for a newsletter or register for a trial lesson. The two main functions of a CTA are to tell the user what they should do and give them some sort of motivation as to why they should do it.<\/p>\n

Here\u2019s how to effectively use calls-to-action on your studio website:<\/h2>\n

First of all, consider having a \u201csign up now\u201d button in the main menu. That way, no matter where the user is on your site, they\u2019ll have a way to contact you. Secondly, you want to have a couple CTA\u2019s throughout your site. For example, if you have a page dedicated to your lesson programs, include a CTA that encourages the user to visit that page. It could be a button or link that says something like \u201clearn about our lesson programs.\u201d<\/p>\n

To close the deal, you want a CTA that encourages the user to sign up for lessons. This could be a button to your online registration form that says something like \u201cExperience the benefits of lessons now!\u201d This tells the reader what to do and gives them some sort of motivation. Using words like \u201cnow\u201d and \u201ctoday\u201d push the user to act on the task sooner rather than later. For example, instead of \u201cClick here to fill out the lesson registration form\u201d, simply using \u201cRegister now!\u201d creates a sense of urgency.<\/p>\n

Think about the websites you visit most. What kind of CTA\u2019s do they use, and how do these influence the actions you take on these sites? Remember, the user may not know how to navigate your site, so don\u2019t be afraid to tell them!<\/p>\n

Start Your 30-Day Trial Today<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

See what we did there? Re … <\/p>\n

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